POINT 3 and Walters's Support Youth Basketball in Atlanta

FOR IMMEDIATE RELEASE January 10, 2011
POINT 3 AND WALTER’S SUPPORT YOUTH BASKETBALL IN ATLANTA
POINT 3 Skills Challenge at Walter’s commemorates retail launch; serves as youth basketball fundraiser
ATLANTA, GA (January 10, 2011) – POINT 3 Basketball (www.point3basketball.com), a new basketballonly
apparel company based in Atlanta, GA, today announced the POINT 3 Skills Challenge, to be held on
Saturday, January 15th from 12:00pm – 2:00pm just outside of Walter’s Clothing at 66 Decatur Street in
Downtown Atlanta.
Walter’s is the first retailer in the country to carry POINT 3 and to commemorate this retail launch, POINT 3
will host its first ever Skills Challenge just outside the famed storefront. Open to the public, all participants are
invited to run the POINT 3 basketball obstacle course and test their ball handling, passing and shooting skills.
Entry is $1 with all proceeds benefiting the Atlanta Select Youth Basketball Program and the Team Forrest
MLK Tournament. POINT 3 will match all entry fees received from the Skills Challenge.
“With their long standing tradition in basketball and urban fashion, Walter’s is an Atlanta landmark,” said
Michael Luscher, Founder and CEO of POINT 3 Basketball. “We could think of no better way to launch
POINT 3 at retail than by partnering with Walter’s to support youth basketball in our hometown.”
The winner of the POINT 3 Skills Challenge will receive a POINT 3 Prize Pack, valued at $250, and a $100 gift
certificate to Walter’s. All entrants will receive a POINT 3 Balance bracelet for participating.
“We are excited to be the first retailer in the country to carry POINT 3,” said Jeff Steinbook, Owner of Walter’s
Clothing. “Working with POINT 3 to support youth basketball in Atlanta is a great way to launch this
partnership.”
Starting January 15th, Walter’s will carry the full POINT 3 line including: BASE (Snug Fit Undershirt),
BALLER (Performance Game Shorts), FREE (Sleeveless Shooting Shirt), HOODIE (Outdoor Training Top),
SAK (Basketball Gear Bag) and SHOOTER (Shooting Sleeve). Several styles incorporate POINT 3’s Patent
Pending DRYV Moisture Control technology, designed to absorb moisture where basketball players need it
most.
Any customer who purchases POINT 3 merchandise at Walter’s will receive their choice of a POINT 3 Limited
Edition T-Shirt or SHOOTER (Shooting Sleeve).
About POINT 3 Basketball (www.point3basketball.com):
Founded in 2010, POINT 3 is the only performance apparel company dedicated exclusively to evolution in basketball gear.
POINT 3 (:00.3) is the shortest amount of time during a basketball game in which a player can receive an inbounds pass
and attempt a shot. Every POINT 3 matters.
Contact:
Melody Edwards
Director of Marketing
POINT 3 Basketball
Ph: 855-POINT03 (746.6803) x. 102
Email: melody@point3basketball.comFriends and Fans of Youth basketball and supporters of Atlanta Select are invited to attend.